When did you stumble on the Star Wars retcon? I stumbled on it through another person's blog. Just wondering, on an academic level, just how this whole viral thing works. . .or is it just coincidence?
Well it might be the influence of boingboing, which posted some recently. Though I link back to kisrael circa 2002, where it was probably one of the prequels coming out that put that stuff back out into the memepool.
So getting back to your viral question... boingboing is a typhoid mary for this kind of stuff.
Huh. . .I've heard boingboing a lot, but I've never visited it.