Is that just a random video from the Netherlands (or Germany?) or do you know any backstory for it?
I've heard it's an add for a youth-oriented discount travel agency. (I didn't want to give it away by mentioning that :-)
Oh, man. . .that would've wrecked the whole experience. . .oh yeah.
Actually. . .no, it wouldn't have.
Snarky!
I dunno, I think I saw it as "Plane Crash Party" at first, but knowing it was an ad would have changed my interpretation of it-- I know advertisers wouldn't show me something REALLY bad, but I wasn't sure where they were going with this...
It's adrenalin pumping, man. The kids go ape shit for that junk. Older people can't take it, though. . .so the kids take it for their own and get their identity from it.
You know, identity through consumerism (blech! in my opinion, but it's how things work a lot these days).
I think big difference of the disclosure would have been to change from "What the fuck is this? Is the plane going to crash? Is this going to be a disaster? What's the chance they'd be able capture such an amazing shot on camera?" to "Yeah, this should be interesting and kind of fun." So I guess it comes down to how you want your audience to think and react.