Does Boston have Clearwire or Clear Wireless stores everywhere yet? I know Boston may not have a 4G network soon, but they've popped up EVERYWHERE in Boston.
It's all part of branding and promotion, I thinking. I'm willing to bet that they make more sales over the phone. Mobile service would probably be cheaper if it wasn't for all that money going into marketing and promotion.
Then again, a lot of things would be cheaper if there wasn't tons of money going into marketing and promotion.