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Seymour, a British designer who has known Ive for years, recently referred to his friend's "emotionally warm modernism." Clive Grinyer, a friend and former London colleague of Ive's, said, appreciatively, "He's always been a bit bling." Paola Antonelli, the senior curator of design and architecture at MOMA, who has added many Apple products to the museum's collection, praised an innovation that indicated when a closed laptop was in "sleep" mode: a light glowed on and off twelve times a minute, like a restful person breathing. "Jony knows that I was transfixed," she said. "They had to abandon it because it kept people awake when it was on the bedside table." (Apple disputed this explanation.) "It was round and pulsating and it was just amazing."

I believe it though - I always thought that feature was cute but overhyped, exactly for the reason cited.

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Good explanation of why mirrors flip left to right, not up and down... basically it's not really flipping X or Y, but Z...

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You don't have to be smart to laugh at farts, but you have to be stupid not to.

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Nothing in life is as important as you think it is when you are thinking about it.

Glad to finally be done with this book... it was more like "Thinking, Fast and Slooooooooooooow".

I also like the sample applied quote

You are thinking of your failed marriage entirely from the perspective of the remembering self. A divorce is like a symphony with a screeching sound at the end-- the fact that it ended badly does not mean it was all bad.

Combined with the idea of how do you feel about having a good or bad experience that you know you then don't remember, to what extent does it matter? That's a real thought-provoker for me.