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Less isn't more; just enough is more.

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Also via O'Reilly's "Understanding Industrial Design", Naoto Fukasawa's clever tea bag marionette:

This concept comes from the motion of dipping a tea bag in hot water, which reminds him of a marionette dancing. The handle on this human-shaped tea bag looks like a marionette handle too. When the bag is dipped in hot water, the leaves swell to fill the bag, creating a deep-hued roll. Repeating the dipping action, the user is engaged in a wondrous world of puppet play. Thus, design intrigued with the unconscious emerges through the medium of an action.