2026.02.03
A brand is basically making a promise and keeping it.
You can test new tech ideas using the Seinfeld Test
Would the product eliminate the plot of an episode? (Google maps, cell phones, paypal, battery packs)
Good tech.
Would the product inspire new Seinfeld plots? (NFTs, AI chatbots, crypto currency, blindboxes, metaverse land sales)
Bad tech.
