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Ricola coughdrops has a current promotional campaign that I find despicably brilliant. "Find the Mystey Cougher"... somewhere in America someone will be coughing, and if a person offers them a ricola coughdrop, they'll get a million bucks.

It sounds like there's a website and clues being dropped by email, so it's not as random as all that.

Still, as the Daily Dump puts it:

The brilliance of this is manifold. First, it would be HILARIOUS to see someone rushing through a crowded subway station or a restaurant offering everyone who coughed a Ricola. What are the chances that someone gets beat up doing this? 10:1? 5:1? Hilarious. Second, I want TWO people in the same place rushing around offering everyone a Ricola, shoving each other out of the way to be the first one to offer the lozenge. Third, I want to see someone run up to a Spanish person who just coughed and offer them a Ricola, only to have the Spanish person make a gesture that they don't understand and have the person FLIP OUT screaming, "How do you say, 'Would you like a Ricola?' in Spanish. HOW DO YOU SAY IT!" My head is spinning over this.

Personally, I'm thinking of the pathetic loser who doesn't even realize hints are being dropped, but who could really use the money, pathetically and desperately reprogramming themselves to offer a Ricola coughdrop to anyone they encounter coughing for the rest of their life.

On that Daily Dump site, I liked The Bourbon Samurai's comment:

Other cough drop companies should create competing mysery coughers...you would never know which to offer..."Halls? Ricola? Sucrets? Glass of Robitussin? Dammit! WHICH ONE ARE YOU!!!"

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Quote of the Moment

Television reporter: "This November will be your 104th birthday. What is your secret for longevity?"
Elderly man: "Huh?"