"when i spend a dollar on a bottle of water, i only drink -- perrier"

February 13, 2005

So Perrier now comes in a big plastic bottle. The bottle I bought says "Now Portable!" -- though I remember it coming in even smaller glass bottles, so it doesn't seem like such a new thing. And of course I read "Portable" as "Potable", as if previously it was unfit to drink.

I have to say though, I hate the word "potable", maybe because I sill kind of see the word "potty" in it. Do we really need a different word than "drinkable"?

Heh, remember when Perrier seemed like a really classy thing? Back when it still seemed a little odd to pay for water in small bottles. Than came Evian and all the would-be-clever people pointing out that it spells "naive" backwards...at least Perrier has boubles, and an interesting flavor.

Today's title comes from a poster at Bernie Shulman's (a grocery chain in Cleveland that had these neat hand-drawn posters) back in the early 90s.