yugo igo weallgo for yugo

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October 12, 2005
Zinger of the Moment
Last week, Zastava, the Serbian company that built the now-defunct Yugo, signed a deal to begin producing Fiats under license. The first step will be to rebuild Zastava's factory, which was bombed by NATO in 1999. A Fiat-Yugo alliance -- can you think of a worse conjunction of low quality? It's like saying you've invented a new food that combines Spam and corn husks
The article goes on to suggest that if it Yugo (which is, in retrospect, a clever pun on the company and the action) was out today, they could target a female demographic with the "Yugo Girl".