never underestimate the palate-exploding power of k-centric marketing

December 8, 2005
So yesterday was my first day at my new job. It's interesting working at a small company. Here's one difference: it's entrepenerial. People besides marketing actually think and make jokes about how what they do affects the bottom line. Which is kind of funny; you know your salary, you know what a license for the program costs. That part of the equation is pretty damn stark.

Quote of the Moment
"The invention of the teenager was a mistake. Once you identify a period of life in which people get to stay out late but don't have to pay taxes, naturally no one wants to live any other way."
--Judith Martin. Ain't it the truth? Man. I know some people look back on their college days, but to me, high school was an even better blend of some amount of freedom with a near total lack of responsibility. Classes were pre-determined and relatively easy, band provided lots of dates...(one time, at band camp, etc.)

Astute Linguistic Analysis of the Moment
And by the way, I love this new "Talk to Chuck" slogan. It's refreshing to see a little informality from a financial services firm. But more important: so percussive! "Charles Schwab" comprises two of the mushiest syllables you'll ever hear, with those soft, retreating l's and b's and ch's. It was time to add some sticky consonants, and a pair of k's does the trick. Nike, Coke, Starbucks, Kinko's � never underestimate the palate-exploding power of k-centric marketing.
--Slate's Ad Report Card on those new cartoon-y Charles Schwab ads. K-I-R-K...YEAH BABY!