never underestimate the palate-exploding power of k-centric marketing

December 8, 2005
So yesterday was my first day at my new job. It's interesting working at a small company. Here's one difference: it's entrepenerial. People besides marketing actually think and make jokes about how what they do affects the bottom line. Which is kind of funny; you know your salary, you know what a license for the program costs. That part of the equation is pretty damn stark.

Quote of the Moment
The invention of the teenager was a mistake. Once you identify a period of life in which people get to stay out late but don't have to pay taxes, naturally no one wants to live any other way.
Judith Martin.
Ain't it the truth? Man. I know some people look back on their college days, but to me, high school was an even better blend of some amount of freedom with a near total lack of responsibility. Classes were pre-determined and relatively easy, band provided lots of dates...(one time, at band camp, etc.)

Astute Linguistic Analysis of the Moment
And by the way, I love this new "Talk to Chuck" slogan. It's refreshing to see a little informality from a financial services firm. But more important: so percussive! "Charles Schwab" comprises two of the mushiest syllables you'll ever hear, with those soft, retreating l's and b's and ch's. It was time to add some sticky consonants, and a pair of k's does the trick. Nike, Coke, Starbucks, Kinko's ... never underestimate the palate-exploding power of k-centric marketing.