i spy spy pond

2012.08.27

Spy Pond, Arlington

Instagram's "Lo-Fi" filter is becoming my favorite. I kind of like the idea of having a signature look for this stuff, and Lo-Fi simplifies and makes thing pop a bit, allowing more focus on form and shape, which I think is more important to me, style-wise.
http://www.underconsideration.com/brandnew/ digging this site reviewing branding/logo makeovers.